Archive for category Impact
I think that Mark Ramsey is one of the best thinkers about radio today – here is a very helpful post that I think sums up what we are all trying to do in the FTMC project. His focus is for profit – but the ideas remain true for all of us.
As we come to the end of the year – I look forward to looking at what we have learned – my bet is that it is more than we think!
- We are solving problems
- We are organized around an audience/people versus a platform
- We work directly with our partners – some of who will fund the work
- We are creating whole channels and platforms for content
- We are measuring outcomes rather than ears and eyeballs”
He starts with this provocation:
“Don’t read this if you don’t care about radio’s future or if you’re counting down the days to your retirement.
Every now and then some thinking comes along that puts it all in perspective. This piece from Ad Age is one such summation of thinking that has been bubbling up over the past few months from folks like Tom Asacker and others.
What is the blueprint for what radio will need to be to compete successfully as a vital enterprise in the years to come?
The trajectory of our future can be summed up as follows:
Almost every consumer marketer I’ve spoken to…is moving toward the goal of making marketing more outcome-specific, targeted, useful and conversational, and less about blasting of what we’ve generally called “brand” messages via specific platforms. They see some of today’s media companies as shaping into useful potential partners in those efforts, and others as increasingly redundant — and they’re spending less and less with the latter.
The radio – media – company of the future will:
1. Act more like a marketing company than a media company.
Says Ad Age: “Good partners will be marketing companies, operations set up and focused on solving brand marketers’ problems by means of the connection they can create with an audience and results that connection can deliver.”
In other words, the model will shift from selling access to listener ears in bulk toward selling solutions to marketers’ problems via connections. That is essentially the difference between “advertising” and “marketing,” so choose your side of the fence wisely.
2. Be organized around an audience and not a platform.
Broadcasters frequently talk about being “platform agnostic,” but too often what that really means is putting our radio signal in other places or on other devices. That’s just transporting the problem, not solving it. Your job is to rally an audience of raving fans and satisfy the appetites of those fans while connecting them to the marketers who crave them. Period.
3. Work directly with marketers.
Being bought off a ranker is not the same as working in partnership with marketers. Increasingly, the ranker-buyers will be the obstacles to our success, not the reason for it.
4. Not just create spaces for ads next to content, it’ll create whole media channels and platforms for brands
Writes Ad Age: “Brands want to be at the center of content and communities and they’re going to create these channels with or without media companies.” It’s up to us to bring the talent to the party and to build these channels in concert with advertisers. Or they will simply build them without us.
5. Employ technologists who can build device-agnostic platforms for marketers.
Note the distinction between building these platforms for marketers and building them for your radio brands. Recognize above all else who is in the driver’s seat. Hint: It’s not your radio brand. It’s your radio brand’s customer base, the marketers.
6. Know how to deliver instantaneous gratification when it comes to measurement, and it’ll be measuring outcomes not outputs. A rating…stat is not going to be enough in the future, and certainly not when it’s presented weeks after the fact.
The dawn of the post-Arbitron world is before us”
WBUR is seeing a new story in Mass – the crisis is now affecting everyone.The crisis is growing in intensity and has momentum. The key is employment.
Also when you look at the end of the story, it also raises a new issue – the mega banks are protected but the local crisis is putting intolerable pressure on the local banks. It is the smaller banks that are failing.
The reason for these auctions is not the crazy interest-rate mortgages. It’s the recession. Nowadays, people are losing their homes the way they used to before the sub-prime crisis.
“Historically, people lost their home when they lost their job, they lost their health or they lost their spouse,” says Nick Retsinas, a housing market economist at Harvard University.
Unemployment is to blame again today. The number of foreclosure proceedings in Massachusetts has jumped an alarming 150 percent. (My emphasis)
In fact, people under foreclosure I talked to in Sudbury didn’t want to be interviewed for this story. They said they’re ashamed — to have lost their jobs; to have run out of savings; to not be able to make their payments.
Whitney Tilson, a Harvard Business School grad and money manager, said, “the number of distressed homes coming through the pipeline has actually never been greater than right now.”
Tilson says Sudbury is a good example of what this coming wave could do to the market. Only seven homes above $1,000,000 have sold in the town this year. Last year it was 43, and that was a bad year.
“The listed prices appear to show that prices are holding up, but that’s phony,” Tilson says. “So what breaks the logjam? The wave of foreclosures working their way through the pipeline.”
Foreclosed properties priced to sell will push housing prices down and push more homeowners under water and into foreclosure. And that could really hurt regional banks.
Unlike the sub prime mortgage crisis — which hammered national mortgage companies — in this instance, local banks carry more of these loans. When Massachusetts banks stand to lose as much as a few hundred thousand dollars a pop, they get more conservative about lending. Tilson says that will suppress economic recovery.
CPB have put our project on the front page of their site – Here is the link to the letter that Jack Galmiche sent on your behalf to Pat Harrison. In a quiet way, I think that we are making history. Proving to others and to ourselves how we can become a powerful agency for good in our communities.
I found this via KERA who found this via NPR and the Washington Post – Ann Powers is finding the voice of the people who aren’t going to take it any more.
“We are more than 15 million individuals in the prime of our lives who have lost our place in the world of work. We call upon our representatives on Capitol Hill to help us directly, rather than assisting our institutions first in the hope that their recovery might also bring us along.
We declare ourselves too big to fail. But we are being pushed by circumstance from the comfortable middle-class to the terrified middle-class, and from the working poor to the hopeless poor. We have lost our savings, retirement, and, in many cases, our monthly income to sustain our lives. We fear homelessness and a loss of stability as we struggle with rebuilding our assets.
We can and will help ourselves. We take jobs for which we are over qualified. We work longer hours. We work odd jobs. We downgrade our lifestyles. We deny our children their birthday gifts and vacations. We try to educate ourselves to the options for cure and take positive steps every day.
But still our financial standing degrades, and we feel the journey of recovery will be long, and we will cry and stumble.
Despite the names chosen by officialdom to describe us, we are not displaced, dislocated, discouraged, disadvantaged, disaffected or disgruntled.
Instead, we are disappointed and disillusioned that the financial condition of our households is of secondary consideration to the economic stabilization of huge Wall Street financial firms, curiously declaring their own recovery just months after calling themselves near death.
In August, six of the seven biggest financial institutions reported quarterly profits that surpassed expectations, despite deteriorating loans on many of their balance sheets. Many of us, however, teeter closer to foreclosure, find ourselves in distressed sales or evicted from our homes.
We are distressed that the $787 billion American Recovery and Reinvestment Act has money to keep us unemployed for longer but not to get us back to work. In July, one in three unemployed individuals were jobless for 27 weeks or more. And, the number of workers who have stopped looking for a job rose to 796,000, up 335,000 over the past 12 months.
We feel disrespected that our government has committed trillions of dollars to get the nation moving again. Yet, we can see no change in our own daily lives.
Has any of this $1.5 trillion bought a single Happy Meal for an unhappy family? Has it sent the creditors that hound us by telephone into silence by making a mortgage or credit card payment for us? Has it bought us groceries or paid the utility or insurance or tax bills? Has it paid for our health insurance?
We declare that we are lost, lonely and forgotten, but that we vow to become loud, united and forceful so we will claim our rightful place at the center of the political debate. The body politic is seriously diseased if those of us who have been the very backbone of U.S. prosperity can be left without direct assistance when we are facing the loss of our homes, careers and all the possessions we need to maintain a safe home for our children.
Patience is no longer the order of the day. There is a rabble to be roused, virtual signs to be made and held up, marches, petitions, visits, phone calls and every manner of communications used to say to the public authorities now it is our turn. Now you must save us.”
Here is a find by Mark Ramsey – whose opinion I value more than most:
It’s Not About “Being Local”
When you can’t compete with the same headlines folks can get everywhere else, you focus on the local stories they can’t get anywhere else.
That’s how they did it at this small-town newspaper.
It’s not about “being local,” my broadcasting friends. It’s about mattering to your local community because what you do there is essential and irreplaceable.
Never confuse the two.
Here’s the video from the NBC Nightly News. Click the post title if the embed is invisible.
From NBR Via PRX
If unemployment is a long term situation for millions of Americans – then most will lose their access to health care insurance – what does the individual do?
Here is a letter received by Scott Gowans at WOSU in Columbus. It shows to me the challenge we are all up against and why our work is so important. For is not the very fabric of our society being eroded? Without a concerted and group effort what will happen?
Dear Scott Gowans,
I ran into your article on http://www.columbusmortgagecrisis.org/ while searching for any info to help out my x-in laws. They are the only parents I have and I’ve exhausted myself trying to come up with some help for them. My father was an electrician for 40 years on and off at Elite Electric which was located in Johnstown, but relocated to Columbus near 161 and Cleveland Ave, making $40,000 a year. My mother works as a state tested nursing assistant for Friendship Village of Columbus for over 13 years now making just shy of $20,000 a year.
They have taken in my daughter, accepted her as their granddaughter and have helped me by placing her in their home while we work with her with her counseling.
Sadly, my father was laid off in a split second. He has been unemployed for a few months now, and has fallen behind on his mortgage. After contacting the “save the dream” program and a few other help links I had found for them, they are still at a dead end, and my father is struggling to become employed again to save their home. The home has been passed down in his family for some generations now. It is so saddening to me to be so helpless after they have stepped in and have been my parents and grandparents to my children since January 2003.
It’s frightening how fast and unexpectedly something like this can happen. He has so many trades, and has over 40 years of electrician service under his belt. He was the president of the Mid Ohio Ford Club since I have met him. He just lit up when he could put on car shows, and run the Mid Ohio Ford Club Spring Swap at the Columbus fairgrounds every August and raise so much money for the Earth Angels Foundation, and now he is fearing the knock on the door with someone on the other end telling him that they have to get their belongings out and leave.
I pray for everyone in this same situation, and I hope everyday that the economy will get better soon so that families like my ex-in laws will have a place to lay their heads at night, and be able to afford food and everyday costs of living these days.
Thanks for reading and God Bless.
Sagging home prices as the economy tries to recover
A look at how home prices have fallen in Patchwork Nation’s community types shows how wide and varied the declines have been in the recession – and what they may mean for any recovery.
Some of the bigger drops have been in the community types that drive consumer spending. And the places at the other end of the home-price spectrum have the least amount of disposable income.
The price data, which come from Zillow.com, don’t include all US counties, and the statistics aren’t necessarily predictive of future economic performance. Still, they offer another warning that any climb out of the recession may be long and slow.