Tales from the Trenches

Here is a short My Source Video from WGTE Toledo – It tells me a lot about what we have to do to make a greater impact.

This is what I saw:

WGTE has expanded the available “Real Estate”  – beyond the slot on the dial and the schedule – by using the web and by using face to face meetings – WGTE can reach people who may not ordinarily watch our programs. We have to serve a larger public – using the web and using partners like libraries for face to face – gives us access to that wider public.

WGTE has expanded the attractor of good content by creating the trusted space where people can exchange ideas and information – WGTE has become a Trust Bridge.

The result is that not only does it look as if Jennifer may keep her house – but that she is now linked to WGTE in a way that she would never have been if she only was a regular viewer and liked a show. Jennifer is now part of WGTE.

More – her story now uses the web to reach out to many others who may not be viewers.  She may also go to meetings and offer up the encouragement of her own story to others that need support.