Posts Tagged CPB
CPB have put our project on the front page of their site – Here is the link to the letter that Jack Galmiche sent on your behalf to Pat Harrison. In a quiet way, I think that we are making history. Proving to others and to ourselves how we can become a powerful agency for good in our communities.
Here is the video sharing site – you can both use and add video here
Here is the main site with text and video.
This is much more than a simple repository – PRX use editors to search the universe and they add the best stories.
This project is a sister project funded by CPB
On a rainy July evening, I am perched on a stool in the control room of WYSO, an NPR station with a 52-year history in Yellow Springs, Ohio. A staff of nine operates from the lower level of a building on the campus of Antioch University, a college that closed its doors two years ago and is struggling to re-open.
Across the room is station manager Neenah Ellis, a twenty-year veteran of NPR in Washington, who took over WYSO last February. Ellis is preparing to manage the phones for a 7:00 p.m. call-in show, the last of three in a project called “My Home: Facing the Mortgage Crisis,” a programming initiative that has WYSO collaborating with ThinkTV in nearby Dayton and the Dayton Daily News.
In the studio is the evening’s moderator, Emily McCord, a reporter and local host of All Things Considered, who has recently returned from NPR’s Economic Training Project in Culver City, California. Joining McCord to answer the phone calls they hope will come are three expert guests. Beth Deutscher is executive director of the Home Ownership Center of Greater Dayton. Professor Richard Stock is Director of the Business Research Group at the University of Dayton. Willis Blackshear is the Montgomery County Recorder.
WYSO serves the portion of west-central Ohio that includes Yellow Springs, Dayton and Springfield, an area designated by the Treasury Department as among those critically affected by the mortgage crisis. When Willis Blackshear took over duties as director of the office where all mortgages in the county are registered, he discovered that Dayton ranked #2 in the state of Ohio in foreclosures.
Since then, plagued by plant closings, rising unemployment and mortgage failures, the recession has tightened its grip on this part of Ohio. “We’re looking at 2013 for this to clear up,” says Willis Blackshear.
Richard Stock, who studies the impact on commercial as well as residential lending adds, “The rate of foreclosures is now 10-times as great as the early 1990′s. Three more years is a frightening thought.”
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Let’s roll back the tape for a moment. For personal reasons I found myself spending several weeks this summer in Yellow Springs, getting my daily dose of NPR from WYSO. Hearing from the local experts who gather in the coffee shops of this village and listening to the station promos for the upcoming series, “Facing the Mortgage Crisis,” I decided I wanted a little more background, so I asked Neenah Ellis if I could come by for a visit.
“This is our Katrina,” Ellis told me. The problem is larger in this area than elsewhere and larger than generally perceived, she explained, also difficult for both the public and the people trapped in it to understand. To cover the story properly WYOS needed to find a way to immerse the staff and the station in the problem. The solution came in a grant from CPB.
In the summer of 2008, CPB made a pilot grant to cover the mortgage crisis to KETC in St. Louis. “They retooled the station to make themselves more community-centric, created a package of “lessons learned” and put it online,” says Lynda Clarke, CPB’s overall project manager.
In an effort to make the project national, CPB then looked at U.S. Treasury Department reports on top foreclosure markets in the country and developed a grants program. “We sent out a limited request for proposals (RPF),” explains Clarke. “You’re in a market we want to cover, we said, and we urged stations to collaborate with other media to extend their reach.”
How are we going to face the mortgage crisis? How are we going to keep the homes that can be saved? How are we going to give people who have lost their jobs and homes the hope to rebuild their lives? How are we going to protect communities that are full of foreclosed homes from disintegrating?
In the 1930′s the New Deal was the project of hope for millions of Americans. The heart of the New Deal was that the government facilitated the creation or work and opportunity for people. I think that there is a new “New Deal” on the horizon in our time. A New Deal where local communities facilitate their own help, their own opportunity and in the end maybe even their own work for people. Central to this new community and local effort is your local public TV or radio station.
Last year, one TV station, in one market – St Louis’s KETC - was funded by the Corporation for Public Broadcasting (CPB) to try an experiment. To see if a public TV station could offer this kind of help. We found out that we could. We did this by helping the helpers and by working to change the story of the crisis.
We discovered that we could help the “Helping” organizations in our city come together as a powerful platform of advice and support. We discovered that we could help the people who were most affected get the confidence and the information to reach out to help that they could trust. We discovered that we could help start to create hope. Real hope. Hope that people were not alone, not helpless, not to blame and that they had easy access to help that they can trust. We discovered that we could change the prevailing story that help was out there to a new story – that we ourselves could be the help.
But we were just one station in one city. In the scheme of things we were an interesting anecdote. How could the wider story in America become one where people could realistically experience and hence know that they had the answers in their own hands? How could we do that?
Of course the answer to that question has to be that we needed more stations and more cities to take up this work. So CPB has brought together 76 stations in 32 of the hardest hit cities to expand on this idea of helping the helping organizations get together and in reaching out to people and helping them connect safely to this help.
View Facing the Mortgage Crisis Applicants in a larger map
Here they are. You can find them in this map. If you expand the view, the Google Map Page will open and you can see the names and the contact information on the legend. As the project moves forward, each station will add your local resources to the map. In time we will have a map showing the growing platform of help across America.
One of the ways you can also identify if your station is involved is that they will be using branding that looks like this:
Here is how WDET is using this brand on its home page:
Just as Intel co brand with PC makers, so CPB is co branding the “Facing the Mortgage Crisis” project with your stations own brand.
Our hope is that if we can make this story of self help big enough that it will become the new normal. We hope that a national networked effort by Public TV and Radio stations might bring back a very old American idea of the community working together to do important things for each other.
So when you see this brand – this is what it is all about.