Posts Tagged Impact
CPB have put our project on the front page of their site – Here is the link to the letter that Jack Galmiche sent on your behalf to Pat Harrison. In a quiet way, I think that we are making history. Proving to others and to ourselves how we can become a powerful agency for good in our communities.
This is what I saw:
WGTE has expanded the available “Real Estate” – beyond the slot on the dial and the schedule – by using the web and by using face to face meetings – WGTE can reach people who may not ordinarily watch our programs. We have to serve a larger public – using the web and using partners like libraries for face to face – gives us access to that wider public.
WGTE has expanded the attractor of good content by creating the trusted space where people can exchange ideas and information – WGTE has become a Trust Bridge.
The result is that not only does it look as if Jennifer may keep her house – but that she is now linked to WGTE in a way that she would never have been if she only was a regular viewer and liked a show. Jennifer is now part of WGTE.
More – her story now uses the web to reach out to many others who may not be viewers. She may also go to meetings and offer up the encouragement of her own story to others that need support.
Stations were asked to tell us how things are going – here is Nancy Bauer at CPTV:
Great news – we just rec’d our first report from UW 211 on the calls – they saw a 272% increase in calls related to the mortgage crisis since the town meeting and vignettes starting airing on TV and radio. In the three months prior to our efforts – the United Way reported 7,490 total call related to mortgage questions – after our on-air campaign began – they report 7,166 call in just three weeks – WOW!!!!!
One of our partners in this initiative is United Way and their 2-1-1 Referral Service—their partnership has been invaluable during Facing the Mortgage Crisis, because 2-1-1 is able to directly connect people to trusted resources. What’s interesting is that coverage varies in the country—some communities have just one call center, some have none, and others have several.
Through their work on Facing the Mortgage Crisis, stations have already seen their impact, not only on their communities, but on organizations that provide resources—from working with and uniting multiple 2-1-1 call centers, to connecting a new demographic to 2-1-1’s resources, the work of public media can be seen.
WVIZ/ideastream in Cleveland has created a strong partnership with their local 2-1-1 service—their United Way office noted a significant jump in calls once ideastream’s initiative began. They also noticed a new group of people calling into 2-1-1, suggesting that ideastream’s work had cast a web of resources further into Cleveland and its surrounding areas.
For this initiative, KERA in Dallas is working with its 13 local call centers. To help coordinate activities and logistics, KERA set up weekly conference calls with the centers. KERA’s coordination efforts have made working with several call centers possible, so 2-1-1 in the Dallas area can connect as many people as possible to the resources they need.
So what’s the moral of the story? The resources are out there–fantastic organizations like United Way help connect people to trusted resources in the community. But sometimes a connector, a convener, is needed in order to get the word out to as many people as possible–in this case, for this initiative, public media is helping connect more people to organizations like United Way.