Posts Tagged My Source
This is what I saw:
WGTE has expanded the available “Real Estate” – beyond the slot on the dial and the schedule – by using the web and by using face to face meetings – WGTE can reach people who may not ordinarily watch our programs. We have to serve a larger public – using the web and using partners like libraries for face to face – gives us access to that wider public.
WGTE has expanded the attractor of good content by creating the trusted space where people can exchange ideas and information – WGTE has become a Trust Bridge.
The result is that not only does it look as if Jennifer may keep her house – but that she is now linked to WGTE in a way that she would never have been if she only was a regular viewer and liked a show. Jennifer is now part of WGTE.
More – her story now uses the web to reach out to many others who may not be viewers. She may also go to meetings and offer up the encouragement of her own story to others that need support.
Our economic model has been based until now on the value of scarce and good content. Many of us are learning during the FTMC project that we can develop deeper relationships by helping in our community.
Deeper in that saving a home means more than liking a program. Deeper in that by helping people and communities, we can bring new supporters who would never have watched our programming.
Here are two examples of what I mean from KERA – First of all here is a video showing the power of developing a deeper relationship based on offering real help.
La Voz Del Anciano works to help the Spanish-speaking elderly community overcome cultural, language and literacy barriers to access existing community resources and education.
The nonprofit, which is the only bilingual and bicultural program of its type in Dallas, was created in 1976 by a group of religious leaders, social service agency workers and community volunteers to serve the estimated more than 50,000 low-income, elderly Latino men and women in the area.
I see the beginnings of a new model for value – don’t you?