Posts Tagged My Source
What it is all about – Becoming Vital to our communities
Posted by Rob Paterson in Branding, Collaboration, Context, Engagement, Impact, Local, My Source on November 5th, 2009
Pub Media Offers a Voice to the Community Organizations
Posted by Rob Paterson in Branding, Context, My Source on September 15th, 2009
One of the surprises that many stations had when we begun this work was that most of the community organizations that were able to help people, had no access to the public themselves. They had no money and no pathway. The public was meanwhile being bombared with message by people who had money – the very people who had got them into trouble and who now had a business pretending to help.
So here is a poignant My Source story from one of WOSU’s community partners:
Lessons from the Project – Expanding our Impact
Posted by Rob Paterson in Context, Engagement, Impact, The Collective Story on September 14th, 2009
Here is a short My Source Video from WGTE Toledo – It tells me a lot about what we have to do to make a greater impact.
This is what I saw:
WGTE has expanded the available “Real Estate” – beyond the slot on the dial and the schedule – by using the web and by using face to face meetings – WGTE can reach people who may not ordinarily watch our programs. We have to serve a larger public – using the web and using partners like libraries for face to face – gives us access to that wider public.
WGTE has expanded the attractor of good content by creating the trusted space where people can exchange ideas and information – WGTE has become a Trust Bridge.
The result is that not only does it look as if Jennifer may keep her house – but that she is now linked to WGTE in a way that she would never have been if she only was a regular viewer and liked a show. Jennifer is now part of WGTE.
More – her story now uses the web to reach out to many others who may not be viewers. She may also go to meetings and offer up the encouragement of her own story to others that need support.
More than Content – the deeper Relationship we can have
Posted by Rob Paterson in Business Model, Collaboration, Context, Engagement, Impact, Personal Story, Reinvention on September 2nd, 2009
Our economic model has been based until now on the value of scarce and good content. Many of us are learning during the FTMC project that we can develop deeper relationships by helping in our community.
Deeper in that saving a home means more than liking a program. Deeper in that by helping people and communities, we can bring new supporters who would never have watched our programming.
Here are two examples of what I mean from KERA – First of all here is a video showing the power of developing a deeper relationship based on offering real help.
La Voz Del Anciano Inc. is a member of KERA’s Advisory Group for The Economy project. To learn more about the project go to the About section on KERA’s Economy Web site.
La Voz Del Anciano works to help the Spanish-speaking elderly community overcome cultural, language and literacy barriers to access existing community resources and education.
The nonprofit, which is the only bilingual and bicultural program of its type in Dallas, was created in 1976 by a group of religious leaders, social service agency workers and community volunteers to serve the estimated more than 50,000 low-income, elderly Latino men and women in the area.
I see the beginnings of a new model for value – don’t you?
Partner / Stations
Planet Money- High Unemployment, Low Interest Rates: Get Used To It
- Job Growth: A Big, Disappointing Number
- Mohamed El-Erian Explains 'The New Normal'
- Googlers And Planet Money Are Trying To Answer The Same Question
- Deep Read: 'A War Between States And Corporations'
- BP And The Challenge Of Low Probability, High Impact Risks
- News Hour
- Should the Government Pay for Information It Collects About Its Citizens?
- Some States Have Second Thoughts About Refusing Medicaid Expansion
- How Will Iran's New President Impact Relations With U.S.?
- Iran Elects Moderate Candidate Hasan Rowhani to Be Next President
- 5 Things You Should Know About E-Verify
- PRX Economy Story
- 81- Rebar and the Alvord Lake BridgeThere’s something about rebar that fascinates me. If nothing else because there are very few things that invoke a fear of being skewered. My preoccupation with metal reinforcement bars dovetails nicely with a structure in San Francisco I’ve kind of … Continue reading → […]
- 80- An Architect’s CodeLawyers have an ethics code. Journalists have an ethics code. Architects do, too. According to Ethical Standard 1.4 of the American Institute of Architects (AIA): “Members should uphold human rights in all their professional endeavors.” A group called Architects, Designers, … Continue reading → […]
- 79- The Symphony of Sirens plus Soviet DesignFor the ancient Greeks, sirens were mythical creatures who sang out to passing sailors from rocks in the sea. Their music was so beautiful, it was said, that the sailors were powerless against it–they would turn their ships towards these … Continue reading → […]
- 78- No Armed BanditAmericans have always had an uneasy relationship with gambling. To circumvent anti-gambling laws in the US, early slot machines masqueraded as vending machines. They gave out chewing gum as prizes, and those prizes could be redeemed for cash. That’s where … Continue reading → […]
- 77- Game ChangerRegardless of how you feel about basketball, you’ve got to appreciate the way it can bring groups of strangers together to share moments of pure adulation and collective defeat. That moment when time is running out, the team is down … Continue reading → […]
- 81- Rebar and the Alvord Lake Bridge
Facing the Mortgage Crisis is part of CPB's Public Service Media Economic Response Initiative.
Recent Comments