Posts Tagged New Business Model
What about us? What about our economic future as stations? I can see that we, by working on this project, may be learning how to answer that question. We may be discovering our new business model that will offer us our own sustainable future.
Jeff Jarvis has fired the opening shot in what I think will be the most productive discussion so far in the media wars.
But I think Owens hit on it when he wrote this: “I realized I needed to flip the expense/revenue picture upside down. Instead of thinking about how to generate more cash, I needed to figure out how to create a news operation that could exist profitably based on a reasonable expectation for local online revenue.”
Everyone that I have talked to recently in senior pub media roles worries that they cannot find the gross from their web operations that they need to replace their 1.0 gross.
I think they are right – it seems clear now that the web revenues cannot be grown fast enough. So the costs are out of synch. Many are reluctantly finding themselves in the same kind of death spiral that the newspapers are in. So what to do?
I don’t think the Holy Grail is an attempt only to grow web based revenue. I think it is to use a new business model. The good news is that enough of this new model is now here. Our challenge is to “see” it and having “seen” it to build upon it.
So let’s “see” where we are now – “see” what is emerging and “see” what can be done to implement it. Please follow me after the Jump: