Our economic model has been based until now on the value of scarce and good content. Many of us are learning during the FTMC project that we can develop deeper relationships by helping in our community.

Deeper in that saving a home means more than liking a program. Deeper in that by helping people and communities, we can bring new supporters who would never have watched our programming.

Here are two examples of what I mean from KERA – First of all here is  a video showing the power of developing a deeper relationship based on offering real help.

Secondly – here is how KERA is developing a close relationship with a community that would not in the past have been avid viewers

La Voz Del Anciano Inc. is a member of KERA’s Advisory Group for The Economy project. To learn more about the project go to the About section on KERA’s Economy Web site.

La Voz Del Anciano works to help the Spanish-speaking elderly community overcome cultural, language and literacy barriers to access existing community resources and education.

The nonprofit, which is the only bilingual and bicultural program of its type in Dallas, was created in 1976 by a group of religious leaders, social service agency workers and community volunteers to serve the estimated more than 50,000 low-income, elderly Latino men and women in the area.

I see the beginnings of a new model for value – don’t you?