Posts Tagged ThinkTV

What it is all about – Becoming Vital to our communities

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CPB talks about us

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From the CPB Ombudsman

On a rainy July evening, I am perched on a stool in the control room of WYSO, an NPR station with a 52-year history in Yellow Springs, Ohio. A staff of nine operates from the lower level of a building on the campus of Antioch University, a college that closed its doors two years ago and is struggling to re-open.

Across the room is station manager Neenah Ellis, a twenty-year veteran of NPR in Washington, who took over WYSO last February. Ellis is preparing to manage the phones for a 7:00 p.m. call-in show, the last of three in a project called “My Home: Facing the Mortgage Crisis,” a programming initiative that has WYSO collaborating with ThinkTV in nearby Dayton and the Dayton Daily News.

In the studio is the evening’s moderator, Emily McCord, a reporter and local host of All Things Considered, who has recently returned from NPR’s Economic Training Project in Culver City, California. Joining McCord to answer the phone calls they hope will come are three expert guests. Beth Deutscher is executive director of the Home Ownership Center of Greater Dayton. Professor Richard Stock is Director of the Business Research Group at the University of Dayton. Willis Blackshear is the Montgomery County Recorder.

WYSO serves the portion of west-central Ohio that includes Yellow Springs, Dayton and Springfield, an area designated by the Treasury Department as among those critically affected by the mortgage crisis. When Willis Blackshear took over duties as director of the office where all mortgages in the county are registered, he discovered that Dayton ranked #2 in the state of Ohio in foreclosures.

Since then, plagued by plant closings, rising unemployment and mortgage failures, the recession has tightened its grip on this part of Ohio. “We’re looking at 2013 for this to clear up,” says Willis Blackshear.

Richard Stock, who studies the impact on commercial as well as residential lending adds, “The rate of foreclosures is now 10-times as great as the early 1990′s. Three more years is a frightening thought.”

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Let’s roll back the tape for a moment. For personal reasons I found myself spending several weeks this summer in Yellow Springs, getting my daily dose of NPR from WYSO. Hearing from the local experts who gather in the coffee shops of this village and listening to the station promos for the upcoming series, “Facing the Mortgage Crisis,” I decided I wanted a little more background, so I asked Neenah Ellis if I could come by for a visit.

“This is our Katrina,” Ellis told me. The problem is larger in this area than elsewhere and larger than generally perceived, she explained, also difficult for both the public and the people trapped in it to understand. To cover the story properly WYOS needed to find a way to immerse the staff and the station in the problem. The solution came in a grant from CPB.

In the summer of 2008, CPB made a pilot grant to cover the mortgage crisis to KETC in St. Louis. “They retooled the station to make themselves more community-centric, created a package of “lessons learned” and put it online,” says Lynda Clarke, CPB’s overall project manager.

In an effort to make the project national, CPB then looked at U.S. Treasury Department reports on top foreclosure markets in the country and developed a grants program. “We sent out a limited request for proposals (RPF),” explains Clarke. “You’re in a market we want to cover, we said, and we urged stations to collaborate with other media to extend their reach.”

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ThinkTV’s List of Great Content

NewsHour
The Mortgage Meltdown
Foreclosures in Wealthier Monied ‘Burbs May Signal Trouble Ahead
Mortgage Fraud Sweep Nets Hundreds of Arrests
What causes Mortgage Rates to Rise and Fall?
Foreclosures more than Double: Uptick seen in Durable Goods
Fed tries to ease Impact of Mortgage Crisis on U.S. Economy
Why didn’t the Private Mortgage Insurance advert the Current Banking and Credit Crisis?
Financial Worries, Credit Crisis felt Around the Globe
Patchwork Nation

Nightly Business Report
A Tale of Five Cities: PBS’ Nightly Business Report Talks to Homeowners about the Mortgage Crisis

NPR
Foreclosures Up as Unemployment Soars

NOW
Coping with the Mortgage Mess
Mortgage Mess
Will Washington Fix the Mortgage Mess?
Housing Crisis: You Asked, She Answered
Help for the Homeowners
Expert Advice on Controlling Debt

Pawn Chronicles
Living on the Fringe

This American Life
The Giant Pool of Money

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How this project is changing stations

Most people in public radio and TV see themselves as “Broadcasters”. Many also see themselves as being tightly connected to the Public Radio and TV world and outside the other organizations both Non Profit and For Profit.

It is truly wonderful to sense the change in “identity” and “World” that is going on as a consequence of this project. Here are a few comments we have received about this transformation:

(CET/WVXU)Although CET has been involved in mortgage crisis issues for the past year the CET/WVXU team have two significant responses.

We are feeling much more connected and knowledgeable about our community. And in saying “community” the word takes on new meaning for us. Our community now goes beyond the public media demographic that we think we know and understand to many new people and organizations that are struggling to make sense out of a very painful crisis. Additionally, our sense of public service has greatly increased and appreciate the value of community engagement – to the point that “community engagement” becomes a non sequitur – how could public media not be fully engaged in their community? Leonard Sternberg

(VEGAS PBS) The number one outcome is that It has affirmed the value that public media has to the community, not just for individuals, but also for organizations. One benefits to having community partners is that we have discovered messages, issues, and opportunities that not previously thought of, such as, the extent of the problem, messages that your community needs to hear, and the work that partners are already doing or planning to do. We are uniquely able to get these messages out to the public at large.

The partner organizations do not have access to people in a way that gets their message distributed so clear and quickly. The partners see us a great benefit for making their programs successful because we make their programs widely known and because the clear message helps community members understand if that organization is a good fit for them. Leslie Fuentes Vegas PBS.

(ThinkTV) While this is very much a public media effort, this project has given us the opportunity to get out of our not-for-profit comfort zone and work with commercial media partners, in the interest of reaching the broadest possible audience. We are working with the local Cox-owned CBS television and radio affiliates, as well as our city’s newspaper. What is remarkable is their willingness to come together to work with us on an issue that is affecting our entire community. For example, the CBS television affiliate is collaborating on our one-hour special and will simulcast it in prime time. We seem to have overcome the traditional commercial/ non-profit divide, and are certain to emerge from this with new partnerships and new ways of working together that will enable us to address other community issues. Gloria Skurski , ThinkTV

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